Privacy & cookies
Last updated 9 July 2026
Trend is a public dashboard of UK data. You can read every chart without signing in, and we keep the data we collect to the minimum needed to run and improve the site.
Analytics
With your consent, we use PostHog (hosted in the EU) to understand how the site is used — which pages and charts get opened and which controls get clicked. This is anonymous usage data: we do not create user accounts for it, we do not identify you, and session recording is switched off. We never sell your data or use it for advertising.
Analytics only runs if you choose Accept. If you decline — or ignore the banner — PostHog is never loaded and nothing is sent.
Email updates
If you sign up in the footer, we store your email address so we can send you the occasional update about Trend. That’s the only thing we use it for — we never sell it or share it with advertisers. You can unsubscribe at any time from any email we send. To be removed sooner, email us at the address below.
Error monitoring
We use Sentry (hosted in the EU) to catch technical errors so we can fix them. It records the error itself and basic technical context (like the page and browser type) — not your personal details. This runs to keep the site working and reliable.
Cookies & local storage
We store a single value on your device to remember your analytics choice. If you accept analytics, PostHog also stores identifiers on your device to count returning visits. Nothing else is stored, and we set nothing before you choose.
Your choices
You can change your mind at any time.
Contact
Questions about privacy? Email samlynas01@gmail.com.